Privacy Policy

Last updated: June 10, 2026

This Privacy Policy describes how we collect, use, disclose, and protect information when you use Stylova: Hairstyle Try On, the iOS application that lets you preview hairstyles on photos and selfies. It also explains your privacy rights and the choices you have regarding your information.

By using the app, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the app or grant optional permissions.

Interpretation and Definitions

Interpretation

Words with an initial capital letter have meanings defined below. The same definitions apply whether they appear in singular or plural.

Definitions

  • Application refers to Stylova: Hairstyle Try On, the mobile app provided by us.
  • Company (referred to as either "the Company", "We", "Us" or "Our") refers to Stylova: Hairstyle Try On.
  • Device means any iPhone or other device that can access the app.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Face Data refers to facial recognition data, facial landmarks, and any biometric identifiers extracted from photos you upload for hairstyle try-on purposes.
  • Service refers to the Application.
  • Usage Data means information collected automatically when you use the app or the app infrastructure.
  • You means the individual using the app, or the person or entity on whose behalf such individual is using the app.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using the app, we may ask you to provide certain information that can be used to contact, identify, or serve you. This may include:

  • Name or display name, if you create an account or profile
  • Email address, if you contact support or sign in
  • Account identifiers and device identifiers
  • Purchase or subscription status, if applicable
  • Support messages and any information you choose to send us

Photos and Camera Data

Stylova is a hairstyle try-on app, so the core feature relies on images that you choose to provide. When you use the app, we may collect or process:

  • Selfies or portrait photos you upload
  • Photos captured with the iOS camera permission
  • Images selected from your photo library
  • Hairstyle selections, filters, and style preferences
  • Derived image data needed to align hairstyles on your photo

Face and Landmark Data

To place hairstyles realistically, the app may detect facial landmarks or similar geometric features from the photos you choose. This data is used only to support hairstyle placement, preview rendering, and related editing functions.

We do not use this information to identify a person, perform identity verification, or build a biometric database unless a specific feature explicitly states otherwise and you choose to use it.

Usage Data

Usage Data may include your device model, operating system version, app interactions, crash logs, diagnostic information, time spent on screens, and similar technical data.

On iOS, we may also receive basic app and device information such as language, region, and app version to help maintain performance and compatibility.

Methods of Data Collection

Depending on the features you use, the app may collect face images and camera frames through the following methods:

  • Camera input: Direct capture of face images through your device's camera when you use the live preview feature.
  • User-uploaded images: Photos you select from your photo library or that you take specifically for hairstyle try-on.

How We Use Your Data

  • To provide hairstyle try-on and image editing features.
  • To process uploaded photos and render hairstyle previews.
  • To detect facial landmarks or image geometry needed for overlay placement.
  • To store your preferences, if you choose to save them.
  • To improve app quality, stability, and user experience.
  • To analyze errors, crashes, and performance issues.
  • To respond to support requests and communicate with you.
  • To manage subscriptions or purchases, if the app offers premium features.
  • AI hairstyle generation: To power the artificial intelligence that generates realistic hairstyle overlays on your face.
  • Real-time preview rendering: To provide instant visual feedback as you try different hairstyles.

iOS Face and Photo Processing

Hairstyle try-on features may require processing the photo you select, including the shape of the face, hairline, head position, and related image features. This processing is used only to make the hairstyle preview work as intended.

We do not use your photos for unrelated advertising profiles, and we do not sell your face data. If we use third-party processing services, they are used only to provide the app functionality you requested.

Face Data Storage and Processing

Storage Duration

Face data extracted from your photos is processed temporarily for the sole purpose of enabling the hairstyle try-on functionality. Face data and uploaded images are retained only for the duration necessary to complete the AI processing, which typically takes a few seconds. Once processing is complete, all face data and temporary images are immediately deleted from our systems and are not stored permanently. We do not maintain any long-term storage of face data, and we never store face data indefinitely.

The reason for this short storage duration is that face data is only needed during the active processing phase to enable the hairstyle overlay functionality. After the hairstyle preview is generated, the face data is no longer required and is therefore deleted to protect your privacy.

Processing Method

When you use the hairstyle try-on feature, your uploaded images containing face data are temporarily sent to our third-party AI processing service ("qwen-image-edit-plus-2025-12-15" model from Alibaba) solely to perform the hairstyle overlay functionality. The processing occurs in real-time, and the images along with any derived face data are deleted immediately after the processing is completed and the final styled image is returned to you.

Third-Party Services

Third-Party Processing Services

We use a third-party AI processing service provided by Alibaba Cloud ("Alibaba") specifically for the hairstyle try-on functionality. The service used is the "qwen-image-edit-plus-2025-12-15" model, which enables the core functionality of our app by processing your photos to apply hairstyles. Additionally, we use the DashScope API (i2i model) from Alibaba Cloud for image-to-image transformations.

Reasons for sharing face data: We share face data with Alibaba only to enable the core functionality of our app - the hairstyle try-on feature. The face data is essential for the AI model to accurately place and adjust hairstyles on your photos. Without sharing this data with the processing service, we would not be able to provide the hairstyle overlay functionality that our app is designed for.

Face data storage by third parties: According to Alibaba's privacy practices, the third-party service provider receives your images and face data only temporarily for processing purposes. The images and face data are processed in real-time and are not stored by Alibaba for any extended period. They are deleted immediately after processing is completed, consistent with our own data retention practices. The third-party service provider is contractually obligated to handle your face data in compliance with applicable privacy laws and regulations.

Third-party privacy practices: Alibaba Cloud, as our service provider, follows industry-standard security measures and privacy practices. Their privacy policy governs how they handle the data they temporarily process on our behalf. We have selected Alibaba as our service provider because they provide adequate privacy protections and meet our security requirements. They are prohibited from using your face data for any purpose other than providing the specific processing service we requested.

Data sharing for AI processing: We share user-provided facial images with third-party AI processing providers solely for generating hairstyle previews. This includes using Alibaba Cloud's DashScope API for image-to-image transformations to enhance the hairstyle try-on experience.

Sharing Your Information

We may share information in the following situations:

  • With service providers: to operate, maintain, and improve the app.
  • For business transfers: in connection with a merger, acquisition, financing, or sale of assets.
  • With your consent: when you ask us or allow us to share specific information.
  • To comply with law: when required by legal process, regulation, or enforceable request.

Data Retention

We retain Personal Data only for as long as needed to provide the Service, comply with legal obligations, resolve disputes, enforce agreements, and maintain security.

Photos you upload and generated hairstyle previews may be stored temporarily to provide the feature, cache results, or support your account settings, depending on how the app is configured. You may request deletion where applicable.

Face data retention: Face images and camera frames are deleted immediately after processing is completed. We do not retain face data beyond the time necessary for providing the hairstyle try-on functionality.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Choices and Rights

  • You can deny or revoke camera and photo permissions in iOS Settings.
  • You can stop using the app at any time.
  • You can ask us to delete information we hold about you, where applicable.
  • You can opt out of non-essential notifications, if enabled.
  • You can disable personalized advertising or tracking features, if offered, through iOS privacy controls.

Tracking and Advertising

We do not sell your personal information. If we ever use tracking for analytics or advertising, we will follow applicable iOS consent requirements, including App Tracking Transparency where required.

Any tracking-related choice you make can usually be changed later in iOS Settings.

Children's Privacy

Our app is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent where required by law.

If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the privacy policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify You of changes by posting the new Privacy Policy on this page and, if appropriate, via a prominent notice on Our Service.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

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